by An unbound booklet that consists of five to forty-eight pages is known as a pamphlet. Generally, a pamphlet is used to provide information on subjects ranging from electronic appliances to political treatises to medical warnings. Pamphlets are used for a number of purposes such as a health organization uses pamphlets to create awareness about the certain disease or medical condition. They are an effective mean of explaining an issue to the target audience, informing people of their rights, winning support for a campaign you are running or for your organization’s viewpoint.
Generally, pamphlets are non-commercial and provide an argument to convince readers towards specifics point of view. Unlike brochures and flyers, pamphlets do not offer products or services for sale or calls to action. They simply provide information on certain topic that may have negative or positive effect on the general public. The main purpose of pamphlets is to mobilize people to support your cause, to advertise a meeting or specific event, and to popularize your slogans and messages.
Pamphlets are an easy and effective way to get information to the target audience. It should be kept in mind that designing an effective pamphlet involves more than just writing down on paper. It is important to balance graphic design with its content, exceptional writing with sales-oriented calls to action, an insight of mailing regulations with target audiences, pamphlet distribution with printing costs, etc. Therefore, it should be designed and written carefully.
Before starting to design a pamphlet, ensure that you discuss the purpose, the message, the target audience and the content. Also, determine how many pamphlets need to be printed and distributed. When creating a pamphlet, the key is to design a pamphlet in such a way that people immediately assess the message you are intending to spread as well as the audience it is intended for. Keep your language simple and avoid long sentences and difficult words. Also, avoid broad generalizations or half truths while writing the content of a pamphlet. Ensure that all your details are right and if you are dealing with policy matters, check the contents with your company’s management.
When creating a pamphlet, avoid making the layout too dense with many small fonts. Select the images carefully, and use only those images that are relevant to the products and/or services you are providing. Opt for using bullets, bold font and color to highlight your major points. Moreover, using too many images in a pamphlet can be distracting; therefore, keep in mind that fewer the images, the better it would be. Also, do not try to fill each and every part of the pamphlet with images or text as it will be quite disturbing. Leave empty space wherever possible to give a soothing effect to the eyes.
Although creating a pamphlet might be a tough task as you have to think about the design and color scheme of the pamphlet; however, if you have enough information about the topic that you are going to use for the pamphlet, then it becomes quite easy for you to write and design the pamphlet easily and effectively.
